Author :

Peter Singleton

Business Building & Franchising Expert
T. 403-229-0921
author of www.fromfailuretofranchise.com

Generating Traffic

So you've got a new website / store / office now what? Let's drive some traffic to your site. It's not as simple as putting an ad in the Yellow Pages and crossing your fingers any more. You need a powerful marketing message and numerous vehicles. Here are some that are very effective with a proper message...

Effective No and Low Cost Marketing Initiatives

• Adwords
• Blog wherever possible
• Canvass door to door commercially or residentially
• Canvass trade shows
• Classified ads
• Direct mail coupons; flyers; postcards
• Do an interview about your new business on the radio
• Do an interview about your business on TV
• Do some public speaking
• Exhibit at trade shows
• Form Strategic Alliances
• Join a Networking Club
• Join Industry Associations
• Send out a Press Release
• Telemarket companies for appointments or lunch and learns
• Put up posters on bulletin boards in business centres
• Put up signs on your building & sidewalk
• Vehicle Graphics: www.FromFailureToFranshise.com
• Write articles for magazines

Generating Trust

Does everything about your site tell people that you are professional and that your organization is professional? Here are

Trust Building Tips

• Make sure everything is clean and neat
• Make things easy to find
• Educate before selling
• Be clear over clever
• Make everything about them not you
• Talk in benefits to your prospective clients
• Write a newsletter
• Write an E-book
• Write a free report
• Provide social proof with celebrity endorsements
• Provide social proof with client testimonials

Generating Transactions

What Prevents Most Sales Transactions From Happening?

Fear!

Even when you follow all of the trust building tips, people can still be fearful of buying. Think about whenever you are buying a product or service...There is always the risk that the product or service won't live up to your expectations. No doubt you've asked these questions yourself many times: How do I know that I can trust them? Are they going to over-promise and under deliver? What if the quality isn't what I'm expecting? Are they going to be around if problems arise? These are legitimate fear factors that are often hard to get past. So how do you overcome these fears? Simply put, guarantee against them.

GUARANTEED SOLUTIONS

The word "guarantee" is one of the most powerful words in advertising, sales and marketing! It is risk-reversal at its best and works instantaneously. Unfortunately, too many business owners are actually afraid of their own guarantee so they hide it in fine print - usually where people will never find it. Don't hide it! You need to put it front- center on all of your marketing materials! Let's look at some types of guarantees that business owners can use:

Unique Selling Proposition (USP) Guarantee - This is putting your USP right beside your logo and branding yourself with a guarantee that is usually related to a satisfaction or money-back guarantee.

"Pizza delivered in 30 minutes or it's free. "
"The Most Stuff for the Lowest Price "
"When it absolutely, positively has to be there overnight."
"If your home doesn't sell in 120 days I'll buy it!"

Money-Back Guarantee -"100% Money-Back Guarantee" Satisfaction Guarantee - "100% Satisfaction Guaranteed" Price Matching Guarantee - "We will match any price." Price Beating Guarantee - "We will beat any price by 10%" Parts Guarantee - "We will fix it or replace it for free."

I guarantee that by actually promoting your guarantee you will close a lot more deals!